Description

Blue Label: a fresh hint of rebellion for the Givenchy Pour Homme man. A Fresh Woody fragrance with spicy notes of Grapefruit for the man who embraces freedom while still being his elegant and sophisticated self. Even when he rebels from the standards, it is impossible to resist the cool sensuality of the free man.

Givenchy is a French fashion, accessories and perfume brand, founded by Count Hubert de Givenchy in 1952. The house established a reputation for its unique blend of French elegance and American glamour, embodied particularly in the look of actress Audrey Hepburn. Givenchy created a personal wardrobe for the actress as well as creating costumes for her film roles. The company s chic fashions were favored by many celebrities in the 1960s. Parfums Givenchy was founded in 1957, and their first fragrance was L Interdit, again inspired by their most famous client, Audrey Hepburn. Their first men s scent, Monsieur de Givenchy, was launched in 1959. Givenchy joined the multi-national luxury goods conglomerate LVMH in 1987, and Hubert de Givenchy officially retired from the company in 1995. The brand s success continues into the 21st century and crosses all segments of the market. They continue to produce their beloved classic perfumes such as Amarige and Xeryus while maintaining relevance in the marketplace with newer fruity florals and youthful fragrances advertised by popular celebrities such as Liv Tyler and Justin Timberlake. The company launched its luxurious and exclusive Harvest series in 2005, highlighting a particular note in an existing fragrance with precious and rare blossoms harvested in the prior year.