Description

In December 2017, Armani launches a new edition of Sì fragrance from 2013, represented by Hollywood actress Cate Blanchett. Sì Passione is a reinterpretation of the original that gives it a new dimension – described as an irresistible combination of grace, strength and independent spirit. Announced as an intense, uncompromising scent, it is made for a confident woman who dares to say yes, and is to embody the red lipstick effect in the bottle. Sì Passione is a bright and sensual perfume that emits confidence, seduction, and strength. Bright and fresh in its initial impression, Sì Passione opens with notes of spicy pink pepper, like a burst of adrenaline. After initially drawing attention, sparkling and radiant pear brightens the iconic juicy blackcurrant to add boldness. A floral heart beats passionately with rose and feminine jasmine to create a powerful scent, like a seemingly fragile woman who shows incredible strength when guided by passion. The addition of heliotrope makes this perfume addictive and acts as an invitation to self-indulgence and pleasure. The warm and sensual vanilla and cedarwood dry down mirrors the self-assurance that a swipe of red lipstick can instantly give the wearer.

Giorgio Armani is an Italian fashion designer particularly noted for his menswear. Armani started his career as designer of shop-windows in a department store and worked his way up to menswear buyer. From 1960 to 1972 he worked as a designer for the well-known house of Nino Cerutti and then worked as an independent designer for a number of fashion houses before founding his own brand. He presented his first collection of men s clothing in 1975, followed by a line for women that same year. Armani gained a wider audience for his work with the popular movie American Gigolo, in which Richard Gere s character wore chic Armani designs. This was to be the first of many future film collaborations. The brand expanded throughout the late 1970s and early 1980s, offering a variety of collections in different price points, jeans, undergarments, accessories, and through an agreement with L Oreal, fragrances and beauty products. Giorgio Armani Beauty introduced Armani for Women in 1982, followed by Armani for Men in 1984. These two scents are part of a long and successful series of fragrances issued by this brand, continuing into the 21st century.